“I think I’m most proud of not only the artists that are trusting me with their career and their livelihoods, but I’m proud of the artists that I’m getting to do that with because I truly believe in them.” – Kerri Edwards

This month, we celebrate Kerri Edwards, President, KP Entertainment as our September 2021 Woman of the Month.

Edwards is a woman and a business owner that we truly admire. She is authentic, passionate, and compassionate- a true pioneer in the music industry. In our conversation, Edwards shared her story, her love for country music and the artists she works with, as well as, tips for women hoping to break into the music industry.

Growing up in a small town in West Virginia, Edwards was always drawn to music. “I grew up a music fan,” she shared. “My music taste back in high school and even college, it was very broad. I liked the Pop, the hairbands, country.” She later added, “I really did just bounce around, it just kind of depended on the day.”

Despite an early love for music, Edwards shared “working in the music industry never even entered my mind like as a job.” It was not until she went to Lipscomb University in Nashville did the idea start to develop. As a communications major looking for an internship her senior year, Edwards found herself with an opportunity to intern at (then) Arista Records.

“At a [music] festival in West Virginia, I was introduced to a lady backstage named Denise Nichols. She worked at Arista Records at the time,” declares Edwards. “I went to intern there and worked in their radio promotions department.” Soon after Edwards realized she had stumbled upon something special. “I fell in love with it, I was just enamored by the whole deal, I was like I can’t believe this is a job.”

After her internship, she earned a job at the label, working as an assistant in the A&R department. “I didn’t know what I was diving into,” she began, adding later, “I couldn’t have planned it any better. It couldn’t have been a more perfect fit for myself.” During this role, Edwards found herself in a position where she would be a champion for the songs, something she was very passionate about.

“The fact that I got to hear songs on the front of them, worktapes, demos, be a part of selecting things that you think are a hit and you get to share it with your artist roster, it was just unbelievable. Just the fact that I was exposed to so many amazing, gifted, talented human beings was incredible.”

After a merger at the record label, Edwards, along with many others at the company, found herself unemployed. It was at this time that she decided to switch gears and enter the world of publishing. “My instinct was to go to publishing because it was still on the song side of things, so that’s kind of what I did.” Shortly after beginning at an independent publishing company, Edwards would meet a young songwriter and her career trajectory would take a major turn. That songwriter’s name was Luke Bryan.

To keep up with Kerri Edwards, follow her on Instagram and Facebook.