LANCO Release Brand New Tune Titled “Rival”


Just yesterday (3/21), the double platinum-selling country band, LANCO, released the first song off their highly anticipated sophomore album, entitled “Rival.” The track follows their number 1 single “Greatest Love Story,” and top 20 charted single “Born To Love You” off their debut platinum record Hallelujah Nights.

The song is a mid-tempo track that is sure to be an essential part of their future live performances. “Rival” is an anthem for standing your ground, staying true to yourself, and ignoring the haters. The unique sound, comprised of enticing and gritty vocals, as well as, quirky banjo and guitar instrumentals create a new, but pleasing track for LANCO.

Written by frontman, Brandon Lancaster and drummer, Tripp Howell in the back of the tour bus, the song should keep fans excited for new music from the band, as they cultivate a fresh sound. Lancaster explained in a recent press release about the writing process, sharing, “We wrote this song from the perspective of no matter where you come from, be proud of who you are and the way you’re creating your own path. And if anyone doesn’t like it, just chalk them up as a rival and keep doing your own thing.”

Howell went on to add, “We realized that everyone has faced something they have to stand up against. It isn’t about fitting into any mold, It’s about sticking up for what you believe in. […] I think that underdog mentality really drove us int he beginning.” Leave it to LANCO to give us inspiring lyrics with a catchy sound.

“Oh, oh-oh-oh, oh-oh-oh / I rumble / I roar/ I’m winning / I ain’t even keeping score / Oh, oh-oh-oh, oh-oh-oh / It’s a movement, a revival / And if you ain’t with me, you’re the rival, rival.”

We will catch up with the boys of LANCO when they play Taste of Country Music Festival in June at Hunter Mountain in New York. For tickets and more information, head to

To keep up with LANCO follow them on Instagram, Twitter, and Facebook.

“Rival” is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.


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