Country Artists Making A Difference Through Music

A huge part of our company is using our platform to give back to the community. We think it is important to support the heroes among us every day. Today, we wanted to highlight some artists in the country music industry, who have taken it upon themselves to do the same and have been making a difference through their music.


  1. Walker Hayes Partners with NY Country Swag

We teamed up with our friend Walker Hayes and his ‘Be A Craig’ Fund, as well as,  NY Country 94.7 to help feed the frontlines. With each purchase of our Kindness Isn’t Canceled t-shirt, all profits will be donated to provide meals by IGC Hospitality for our healthcare heroes. Of course, the added incentive is that everyone who purchases a shirt will be invited to an EXCLUSIVE virtual show by Walker himself. The show will take place on June 17th. More details here.


  1. Kane Brown’s “Worldwide Beautiful”

The superstar recently released the long-awaited tour namesake single. “Worldwide Beautiful” is an impactful song that is geared towards encouraging people to acknowledge our differences but to love each other because of them rather than in spite of them. Brown released the song early because of today’s climate and is donating all proceeds to the Boys and Girls Club, an organization that enables young people to reach their full potential.


  1. Thomas Rhett is a Light with “Be A Light”

Thomas Rhett has been a pioneer for hope, during these unsettling times since day one. Back in March, Rhett teamed up with Reba, Keith Urban, Lady Antebellum’s Hillary Scott, and Christian singer Chris Tomlin to release a beautiful and much-needed song called “Be A Light.” All of the proceeds of this song are going to the COVID-19 Relief fun for MusiCares, which directly supports those in the music community.


  1. Luke Combs Gives Back

Platinum-selling megastar, Luke Combs has been a staple and a force in country music, even during these times. Along with premiering a powerful song entitled “Six Feet Apart,” back in April, Combs joined Miller Lite, supporting bartenders with a live stream event. The event raised millions of dollars for those who were out of work to the pandemic.

We look forward to seeing more and more country artists step up and find ways to help others give back, during these unprecedented times. As always, we are thankful for this community and for country music for getting us through.



The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. A portion of sales from each purchase is donated to different foundations that support our heroes. We are dedicated to honoring their service and remembering their sacrifice.


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