Guess Who’s Back? Carrie Underwood Releases “Cry Pretty”

This morning Carrie Underwood joined iHeartRadio to premiere her brand new single “Cry Pretty”.  The song was written by Underwood along with the songwriting team, the Love Junkies, Liz Rose, Hilary Lindsey and Lori McKenna, also responsible for Little Big Town’s “Girl Crush”.  The ballad is heavy, but uplifting, proving that although you can fake smile and smile through a lie, crying is very real and it is hard to look beautiful when letting those emotions out.

Underwood has been out of the spotlight since taking a fall outside her Nashville home last fall, making her triumphant return with this epic anthem on Sunday night’s ACM Awards on CBS.  Be sure to be following @NYCountry Swag on Twitter as we LIVE Tweet the award show and let us know in the comments what you think about Underwood’s latest single.

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NYCS Woman of the Month: Jensen Sussman

Jensen Sussman Woman of the Month

Photo Credit: Delaney Royer

Jensen Sussman may not be a name that country music fans may know right away however her company, Sweet Talk PR, is a boutique firm specializing in entertainment and music media relations for many of country music’s biggest names such as Florida Georiga Line, Kelsea Ballerini, Dustin Lynch and more. As our April Woman of the Month, we highlight the journey Sussman took to get to where she is now as a boss of her own successful public relations company in Nashville.

Sussman moved to New York City after graduating college with a major degree in dance and a minor in biology.  She wanted to have no regrets and to pursue a career in dance in the Big Apple.  “I didn’t want to fast forward and be in my 50’s and look back and never have lived my dream of being a dancer,” she explains.  “I did the whole starving artist thing where I was teaching dance for a ballet school in New Jersey, auditioning and working retail, taking every part-time job I could to make ends meet.”  During her time hustling to live out her first dream, she landed a job working for Urban Outfitters in the women’s accessories section and fell in love with the makeup lines Hard Candy, Urban Decay and Tony and Tina.

Loving makeup, she took a job working for Bloomingdales corporate office for Tony and Tina and that is where she got her very first taste for the public relations/creative development world.  There she learned how to pitch, write press releases and work with a team of creatives on new products for the line. Realizing how much she had learned from Bloomingdales, she went on to work for a PR agency full time, Trachtenberg & Co. which repped everything from luxury brands to beauty brands and she perfected her craft, learning and truly becoming a publicist.

After a health scare forced her to move home to Nashville to be closer to the support of her family, she decided to plant some roots instead of moving right back to New York City.  Her father, who had worked in the music business, introduced her to Little Big Town at a holiday party and they just happened to be looking for a tour publicist.  Although the music industry was a change from the makeup and beauty world, Sussman gladly took the opportunity and learned all she could from their national publicist Jenny Bohler.  “Jenny ended up being my mentor and really taught me everything about country music, working music and everything about Nashville. I wouldn’t be where I am without her.” she humbly explained.

After freelancing for some time, then working for Sony Music Nashville followed by Warner Music Group, Sussman started her own company, Sweet Talk PR. One of her connections reached out to her about helping to launch an unsigned duo that was ready to release their first single to iTunes.  That duo just happened to be Brian Kelley and Tyler Hubbard also known as Florida Georgia Line. “FGL changed my life and the next thing I knew we started working, we launched “Cruise” and I had a company, a staff, and an amazing roster. All of the stars aligned and everything fell into place.”  The debut single from the duo stayed in the number one spot on the Hot Country Songs chart for 24 weeks and sold over 7 million copies in the U.S.

We discussed if starting her own company and having such a resounding success with her first client was scary at first, she explained “I don’t think so, I’ve always been that person that sees a challenge and goes after it. I think that sometimes I just jump and don’t necessarily look which is a good thing, because you don’t have fear, but when I’m soaring I’m like ‘Wait, stop? What’s happening?” she laughs. “I tend to just jump and not have much fear about that.”  Now six years later, Sweet Talk PR is home to megastars including, Florida Georiga Line, their latest restaurant/bar in downtown Nashville, FGL House, Kelsea Ballerini, Jerrod Nieman and Dustin Lynch.  The company also supports rising stars such as Chris Lane, Morgan Wallen, Dylan Scott and Tegan Marie.

She tells us that one of the things she loves so much about her industry and publicity, in general, is how every day can be different. “One day you can be on set covering a TV taping, if you have an artist that is on a late night TV show, your day can be bouncing around press interviews that you have to set up, or you can spend the day at a tour stop if it is a huge headlining show,”  she explains. “It can also be sitting in your office all day not leaving your desk and sending out a thousand press releases or pitches to set up a campaign to launch a single, tour or album.”

Jensen Sussman

Photo Credit: Delany Royer

Sussman has a team of strong women who work to make her clients happy and successful and help her company run smoothly  “For me it’s really important to surround yourself with amazing people and to create the opportunities for other women and encourage each other because we are all rising through this together, whether its male or female, we are all in this business because we love music.  As long as we put our heads down and work hard and deliver on whatever our role is in this industry, that is what will keep us motivated and keep us going.”   She credits her family and friends as well for being a great support system and tells us that they have helped her navigate working in this industry.

“I always say PR finds you, it takes a very special type of person and work ethic to be able to do this job,” she tells us.  Explaining that while people who work in the music industry do have incredible jobs, it is not always pretty and it is very hard work.  “We are so fortunate we get to do amazing things with our careers but there is the side that you have to roll up your sleeves and work, there are those days where it’s twenty-hour days, and you are up until 2 am writing a press release.  I love what I am doing so much, we are so fortunate but it’s a lot of hard work and there is a lot of ups and down through that process.”

Follow Jensen’s exciting clients through her Instagram and check out her company Sweet Talk PR here.

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NYCountry Swag Partners with Swerve for a Country-Music-Themed Fitness Class…

NYCountry Swag x Swerve Fitness

This past Saturday, New York Country Swag teamed up with Swerve Fitness in Midtown Manhattan to host a country-music-themed spin class.  Swerve classes are unlike other cycle classes in that each bike is positioned in a team setting, blue, green or red and lights above the bikes go off during the class defining your teammates.  Combining teamwork and technology, Swerve allows riders to become a part of a team and work towards a specific goal that is displayed on the boards in the front of the room. You feel accountable and motivated to spin to the best of your ability and that aspect makes the classes unique and fun.

During our country ride, riders spun along to Florida Georgia Line’s “Cruise” feat. Nelly, Shania Twain’s “Man, I Feel Like A Woman” and Luke Bryan’s “Country Girl (Shake It For Me)”. Our followers enjoyed the fitness class with their favorite music.  Thanks to our friends at Swerve for working with us to create such a fun class and a great way to kick off our morning! Stay tuned for more fun events from New York Country Swag.

 

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NYCS Swag Spotlight: Brinley Addington

Brinley Addington

A Tennesee native, this week’s Swag Spotlight shines on Brinley Addington.  Growing up east of Nashville in Kingsport, TN Addington was surrounded by his parent’s musical influences.  His mother loved Alison Krauss & Union Station while his father preferred Ricky Skaggs, James Taylor, and Jim Croce.  One of the first concerts he attended just happened to be Alan Jackson and Randy Travis, starting his love for traditional country music early.

After a life-changing trip to Nashville and the Grand Ole Opry when he was just three years old, Addington tells us in a recent phone conversation that he can clearly remember being in that famous room.  “I remember the feeling, the story my parents tell me is that that day I was really cranky being a 3-year-old on a trip, whining and crying, but then when we got to the Opry and the curtain went up and I was just silent,” he recalls. “It’s just a special place. I love going and it is kind of the mark for me.”

From then on he would stand on the coffee table, pretending to be performing on the stage at the Opry.  As he got older he formed his own influences which included Tracy Lawrence, Joe Diffie, Tim McGraw, George Strait, and Garth Brooks.  Songwriting started early, Addington recalls freeform writing in English class and a poetry assignment. “I always enjoyed making things rhyme. The thing I love about country is lyrics and what they said, the thing that drew me to songs first were the lyrics I always paid attention to that,” he explains to us.  Towards the end of high school, he learned to play guitar and realized that he wasn’t just writing down rhymes, but he started writing songs.  Now looking back at his journey into songwriting he is grateful for the guidance he learned so early on. “I love songwriting, it’s a great outlet and I am very lucky that this is what I get to do every day,” he says.

His first cut came last year when Tyler Farr recorded “I Should Go To Church Sometime” as his next single.  Written by Addington along with Michael Hardy and Sarah Turner he recalls how the song completely changed his life.  Turner brought the idea to the write that day and as soon as she said it a light flip switched in Addington’s head.  “There is a lot of truth in it, if you grew up in church which I did, when you get older you maybe don’t go as much as you should and there is guilt surrounding that,” he tells us.  It’s not meant to make people feel guilty it’s just recognizing the thought that bad things go on in the world and it’s about stopping and reflecting and thinking ‘I need to pay more attention’.”  It was the first cut for all three of the songwriters and they got to experience that milestone together.

Addington’s debut single and the first off his new EP was released last Friday and is titled, “No Thanks”.  The track was written by Addington’s friends,  Ryan Beaver, Michael Tyler and Will Weatherly.  When discussing the concept for his new EP with Beaver, he heard the demo and flipped out over it and loved it. “I kept listening to it over and over and we got down to recording again and I asked if I could record it. They were gracious enough to let me,” he tells us. He loves how it is a fun and lighthearted song all about his favorite kinds of bars. “I’m really not into fancy places. I like going to hole in the walls with neon signs and Miller Lite and it works good for me,”  he laughs. “I would rather have a great time in a dive bar and any song that name drops Travis Tritt and Nitty Gritty Dirt Band in the same song, I feel like that’s just something I had to be a part of.”

“No Thanks” is the first sneak peek listeners will hear of the forthcoming EP, slated for release later this month.  Addington wrote three of the five songs and they are all fun songs, great for a live show.  Instead of doing a typical industry showcase to introduce the new music, his team decided to host the EP release at one of the first places he played when he first moved to town, Nashville Crossroads on Broadway.

As for his plans for the rest of the year, he can’t wait to play the new music for his fans and get back on the road.  Be sure to follow Brinley on his social media platforms Facebook, Twitter, and Instagram.

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Kelsea Ballerini and Walker Hayes Sold Out Show at Playstation Theater

Kelsea Bellerini Playstation Theater

Photo Credit: Kim Bunce for Hardwired

When an artist writes and records an album, they do so in a certain order so the listener can appreciate their thought process and their journey.  That is exactly the experience that Kelsea Ballerini wanted to give her sold-out crowd in New York City last night.  Ballerini played her entire 2017 sophomore album, Unapologetically in order, explaining throughout the night the story behind the songs and each section of the record, heartbreak, self-discovery, and finding true love.

Throughout her winter tour, Ballerini has had Walker Hayes play a 45-minute set to warm up the crowd.  Nash FM DJs Katie Neal and Jesse Addy had a big surprise for the singer, asking him to join them on stage so that they could present him with his very first ever certified platinum record for “You Broke Up With Me”.   Hayes gasped and held his hands over his mouth in disbelief when they made the announcement and graciously accepted the plaque.  Watching that special moment was the perfect way to kick off his set.

Walker Hayes - You Broke Up With Me Platinum Record

Photo Credit: Catherine Powell

Hayes performed songs off of his debut album, Boom such as “Break the Internet”, “Dollar Store”, “Beautiful” and “Halloween”.  He paused to explain to the fans how grateful he was for that moment.  “I’m humbled, I’ve never had a platinum record,” he said.  “The reason that this song went platinum is because of the people like you who love music and who are open minded, because my music definitely doesn’t fit into a box”.  Singing his next single, “Craig” he explained that the song was a simple thank you to someone who helped him out during a rough time in his life and that he feels it is an absolute miracle that the song is going to country radio in a few short weeks. He closed with a song he wrote as a tribute to his favorite country artist, Kenny Chesney, “Shut Up Kenny”.

Ballerini’s set included a giant video heart that changed colors and displayed videos that corresponded with each song.  She opened the show with the first song on Unapologetically, “Graveyard” and continued through the entire project.  One thing became clear extremely early on in the night, Ballerini’s fans are unlike those who just listen to the radio and know the words to the singles.  For an album that has only been released for five short months, it was remarkable to hear the entire room in unison not only singing “Legends” but every single word of every single song that she performed.  The way she interacts with her fans, even in a packed room like last night, she lovingly let them feel the appreciation she has for each and every one of them.

“I played the next song at the Grand Ole Opry,” she began.  “I can’t explain there was just a magic in it and we knew we had to put it on the album and today I heard it on NASH FM 94.7 for the very first time,” she told us before singing her next country radio single, “I Hate Love Songs”.  After finishing “Legends” which closes out her latest album, she thanked the crowd for changing her life with these next songs.  The night wouldn’t be complete without “Peter Pan”, “Dibs” and “Yeah Boy”.  “I wanted to end each night of this tour how everything started, just me and my guitar.” She explained before performing an acoustic version of her debut single and first number one, “Love Me Like You Mean It”.  If the night wasn’t filled with magic already, Ballerini held up the microphone for the last chorus and the audience drowned out the singer with their singing.

 

 

The tour heads to New Jersey’s Starland Ballroom tonight for another sold-out show. Below are the remaining stops and click here for tickets.

April 6 – Sayreville, N.J. @ Starland Ballroom
April 7 – Richmond, Va. @ The National
April 19 – Portland, Ore. @ Crystal Ballroom
April 20 – Spokane, Wash. @ The Knitting Factory
April 21 – Seattle, Wash. @ Showbox SoDo
April 25 – Santa Barbara, Calif. @ Arlington Theatre
April 27 – Indio, Calif. @ Stagecoach Festival

 

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Swag Sessions: Featuring Walker Hayes

 

Walker Hayes is no stranger to playing in New York City.  In the past, he has opened for Dan and Shay and sold out his own headlining show at American Beauty.  Just hours before he joined Kelsea Ballerini to open her Unapologetically Tour at Playstation Theatre, Hayes joined New York Country Swag at Refinery Rooftop to play his debut radio single “You Broke Up With Me” and “Beautiful”.  We also talked about his touring schedule, the new radio single “Craig”, swapped Dad Jokes and even found out his favorite cereals.

Watch the full Swag Session below and “Like” us on Facebook for some great content.

 

 

 

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[Watch] Ashley McBryde & Chris Lane Head to Late Night Television

Country music took late night television by storm last night, Chris Lane and Tori Kelly performed their captivating love song “Take Back Home Girl” on The Tonight Show starring Jimmy Fallon. Lane started the song solo, singing the opening verse and chorus while Kelly’s angelic harmonies complimented the pop-country crossover song. The camera then pans to the steps of the audience where Kelly stands to sing the second verse, then joins Lane on the main stage for the remainder of the song.

 

Ashley McBryde also graced America’s late night TV last night on Jimmy Kimmel Live singing the debut single “A Little Dive Bar in Dahlonega” from her latest album Girl Going NowhereMcBryde looked incredible in a silver bomber jacket with a band t-shirt underneath and her smile at the very opening chords of the song lit up the entire room. A third of the way through the song the band stops playing, McBryde drops her hand from the guitar, the band gets quiet as she sings acapella to start the final chorus and as the band comes back in to finish, they rock together for the rest of the song.

 

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NYCS Swag Spotlight: Carolyn Miller

Carolyn Miller

Born and raised on Long Island, New York, Carolyn Miller is our next Swag Spotlight.  Just like Tommy Cole and Lauren Davidson, Miller is pursuing a career in country music by growing her fanbase up north and taking frequent trips down to Nashville for meetings and songwriting sessions.  She tells us in a recent phone interview that like most performers, she was performing before she even knew it.  “When I was 2 in church if my parents blinked I would run up onto the altar, as I  got older they just realized it was I just loved to perform and be in front of people,” she laughs.

Besides not having the typical ‘growing up on a farm’ experience, Miller also went a different route during her early years, acting for television and Broadway. Starting with local community theater when she was merely six years old, and being signed to a top children’s talent manager when she was eight, Miller has worked professionally since then, working on a national commercial with Rosie O’Donnell, voiceover work for Jenifer Lopez’s perfume, landed a role in Daredevil with Ben Affleck and guest starred in Law and Order SVU.  All of this before she exited her teen years, Miller was accepted to the Boston Conservatory at Berklee College on scholarship.  After graduating college she was inspired by some friends who were posting cover videos on YouTube. She gathered some friends, Mikel James and David Wong and they recorded their own version of A Great Big World’s “Say Something”. Within 48 hours the video garnered over thirty thousand views, reaching now almost a hundred thousand views.

The exposure from the YouTube cover lit a fire under her to start exploring the recording artist side of her passion, something she had never really thought about before.  Although she grew up on Long Island, which did not have a country radio station for almost 20 years, she recalls seeing Carrie Underwood win American Idol and being hooked.  “the reason why I connect with it so much is country music is so real, honest, authentic, it tells a story, it’s vulnerable and it has something to say and there is always a purpose,” she explains.  “Coming from my acting background I love authentic stories and I love really getting up and singing I don’t want beats and autotune, country is just that real beautiful pure genre of music.”

After a chance meeting with Russ DeSalvo who has produced Celine Dion and Lionel Richie, Miller started working with him on her debut EP which will be out this summer. The EP features five songs that songwriters in Nashville, LA, and NY wrote, songs that she felt spoke to her.  She looks forward to honing her songwriting craft and performing songs in her live shows and for future albums that she has written herself.

Her background in performing and acting has given her the foundation in this industry to move at a much faster pace than someone just starting out. “I learned discipline, dedication and work ethic from the time I was 8 years old. I understand how it works, I’ve been exposed to it all from a young age,” she tells us. “Everything I’ve been through just proves to me that I know I am ready for this and I know this is what I am meant to be doing and the ups and downs of the industry are expected.”
Miller considers herself pop-country crossover, very New York City meets Nashville and is excited to release her debut EP, Unbreakable later this year.  While in NY she has performed at shows all around town, including the Country Christmas Showdown, was a Nash Next Finalist and is booking opening slots with bigger acts for the remainder of this year. “You have to live and eat and breathe and sleep your craft and feel it in your blood and DNA that there is no other option,” she thoughtfully exclaims.  “If that this is your happiness then you just know that this is what you are meant to do.”
Follow Carolyn Miller on her social media platforms, Facebook,  and Instagram, for announcements on upcoming shows and releases.

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NYCS First Impression: Ashley McBryde Releases ‘Girl Going Nowhere’

Adding to a day of great music released by badass women in country music, Ashley McBryde‘s new album Girl Going Nowhere is available everywhere today. She has spent the last 11 years in Nashville, gigging in biker bars, growing her tattoo collection and writing songs.  Now with her very first major-label debut record, McBryde is serving up some of her best songwriting, with producing genius Jay Joyce. The debut single off the project “A Little Dive Bar in Dahlonega” hit number one on Sirius XM The Highway’s Top 30 Countdown and is currently sitting top 35 at country radio.

She has cut her teeth in Nashville and Memphis bars, but since then has landed opening spots for Eric Church and Miranda Lambert and was also on the bill for the most recent Sirius XM Highway Finds Tour with High Valley and Adam Doleac.  During her set she told the audience  “I was four or five years old when I told my parents this is what I wanted to do for a living,  so now we are doing it and I am in New York City for the first time,” reflecting on what a ride it has been from her little town in Arkansas to the stage in the Big Apple.

The tracks are sentimental without being mushy, they all weave a story of the artist that McBryde strives to be, and the niche of the country music world that she has carved for herself. “The Jacket” is simple, about a piece of clothing that her father gave her, but the way she poetically explains the fabric and the imperfections seemingly tug at even the toughest of hearts strings.  “Livin’ Next to Leroy” doesn’t shy away from a topic that is rarely talked about, let alone sung about in country music, where beer and dirt roads are all the rage.  The track tackles meth addiction and the downfall that the main character encounters over an upbeat, soulful melody.

“Andy (I Can’t Live Without You)” is the closest thing you’ll find to a love song on the project, and McBryde says it is about one of her bandmates, not a romantic relationship.  “Radioland” takes you all the way back to a 5-year-old girl sitting in her parent’s vehicle or kitchen learning about life as it flowed out of the speakers.

Ashley McBryde

The lyrics on the project are straightforward and it is undeniable the mark that she has left on this project, co-writing the album in its entirety and recording it with the same band that she is on the road with night after night. Authenticity rings true, making Girl Going Nowhere the quintessential country album, telling stories that McBryde just knew in her soul that she needed to tell.

Grab your copy of Girl Going Nowhere on iTunes here and check out McBrydes full 2018 tour schedule below.

 

2018 Ashley McBryde Tour Dates:
4/03 Los Angeles, CA The Roxy
4/04 San Jose, CA City National Civic*
4/05 Irvine, CA Bren Events Center*
4/06 San Diego, CA The Observatory North Park*
4/11 Salt Lake City, UT The Complex*
4/17 Portland, OR Roseland Theater*
4/19 Seattle, WA Showbox SoDo*
4/20 Garden City, ID Revolution Concert House*
4/21 Spokane, WA The Knitting Factory*
4/23 Vancouver, Canada Commodore Ballroom*
4/25 Calgary, Canada MacEwan Hall*
4/26 Edmonton, Canada The Ranch Roadhouse*
4/29 Indio, CA Stagecoach Festival
6/09 Hunter, NY Taste of Country Music Festival
6/20 Oshkosh, WI Country USA
6/21 Brainerd, MN Lakes Jam
6/23 Cadott, WI Country Fest
7/15 Rhinelander, WI Hodag Country Festival
7/20 Twin Lakes, WI Country Thunder- Twin Lakes
*Denotes dates on Luke Combs’ Don’t Tempt Me With a Good Time Tour

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NYCS First Impression: Kacey Musgraves Sparks Ethereal Wonder on ‘Golden Hour’

Kacey Musgraves Golden Hour

Kacey Musgraves is a Grammy winner who writes and creates songs that are important for this generation and for the country genre.  While her sophomore album Pageant Material focused more on her hometown of Golden, Texas and the ups and downs of growing up in such a small town, Golden Hour is focused more on love, her place on this planet and even a little bit of 70’s disco flair.

From the opening track “Slow Burn” to the LSD fueled “Mother” and the closing track “Rainbow” the entire project is luminous, airy, and meaningful.  When listening to Golden Hour, you can almost see the sounds and feel the colors that she wanted to portray.  In fact, earlier this week she hosted her album listening party at a planetarium in Nashville and each song had its own psychedelic, starry-filled video to accompany the track.  The last single and instant gratification song released to those who pre-ordered the album, “High Horse” is nostalgic of the disco era, lava lamps and the word “boogie”.

Her vocals flit and float over the melodies especially in “Rainbow” and one of the first singles off the project “Butterflies”, which our team got to see her perform live when she opened for Little Big Town at Radio City Music Hall.   As a new bride, Musgraves seems to have a new appreciation for the brilliant feeling when you find the one your heart longs for.

Though many of the songs are light and playful, she stays true to her artistry in never shying away from raw, honest subjects in her music. “Happy and Sad” zeros its focus in on always waiting for the other shoe to drop, not appreciating the good things because of fear of the bad.  “Space Cowboy” one of the strongest, somber songs of the entire project was released the same day as the love song “Butterflies” proving that on this project both love, sadness, and breakup can live peacefully.

Golden Hour is a true masterpiece, weaving delicate lyrics into stories, laced over some of the most unique and colorful melodies.  Grab your copy of Golden Hour on iTunes or listen below:

 

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