Jacob Bryant is quite a unique force in the music industry. Our Swag Spotlight artist is a straight-shooting, singer-songwriter, who has accumulated quite the impressive crew of diehard fans over his decade in the industry.

Growing up and still residing in, Jasper, Georgia, Bryant’s southern roots are laced all throughout his music. Family and truth-telling are two pillars of importance for the singer. “My grandparents had a Bluegrass band,” he tells us about his upbringing, “That’s kinda where I got the itch for music. Just sitting on the front porch on the weekend.”

Those experiences led him to learn how to play guitar and to dabble with the drums, but Bryant admits that singing did not come naturally for him at first, even joking that he failed chorus for being too shy. It wasn’t until later in his upbringing, when he discovered a record that he started to put his effort towards his vocals. “I found a record my grandfather had. It was called Live at the Mac,” he tells us, “I literally tried to make myself play and sing like Russell Moore.” That experience encouraged Bryant to start exploring music by country artists like Keith Whitley, George Jones, and Waylon Jennings.

Despite his love for traditional country artists, Bryant is a musician, who appreciates many different genres of music. “I’m a music lover,” he shares, “I’m a singer. I like playing music that I love. I call it Southern Music. It’s the music that we play in the south.” Bryant and his band are known for playing all different types of music at their live shows, including old-school R&B, blues, and rock. He also credits artists like Lynyrd Skynyrd and Travis Tritt for his unique sound.

Bryant has created an image and a sound that his fans have fallen in love with. One of those reasons is because of the integrity and honesty within his craft. Calling himself an “open-book,” the singer leans into his past experiences to create music that is impactful and powerful. “I went through some bouts of addiction and some other things, and I’ve always tried to write about that moving forward, trying to help other people going through the same things,” he shared, adding, “I’ve always been just an open book, tried to be the everyday common man to my fans, and it seems to be working.”

Most recently, Bryant released a song that pays to tribute to his new wife, entitled “Can’t Say No To You.” The gritty mid-tempo track is his take on a love song. He admits that he would never do anything that his wife wouldn’t want him to do, but somehow that sentiment comes across as manly, edgy, and very rock ’n’ roll. “I wanted to write an upbeat, a kind of happy-go-lucky, rebellious love song,” shares Bryant, “I wanted to write something that is a little edgier, but at the same time ‘you’re my girl, you’re my rock.’” It is clear that he accomplished that feat.

Heading forward into the next half of 2020, Bryant’s fans can expect more new music and hopefully more shows in the future. Bryant let us in on a little secret that we know fans will be excited for. The singer-songwriter is planning to release his next single sometime soon, called “Baptized by the River.” The song will be very southern-rock, and reminiscent of the fan-favorite “Pour Whiskey on My Grave.” It is safe to say that we have something to look forward to!

To keep up with Jacob Bryant follow him on Instagram, Twitter, and Facebook.

“Can’t Say No To You” is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our “New Country Music” playlist. Be sure to give a follow for your weekly new country music fix.

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