Newly signed Big Loud Records artist, Ashley Cooke adds Brett Young on the new rendition of her song “Never Til Now”, out everywhere April 1st. Listen to the track below.
In the weeks since she left our Babes, Booze, and Brunch event in NYC on March 20th, where she performed an acoustic set for us, Ashley Cooke has been making big waves in the country music world.
On the very long list of accomplishments, in a short amount of time, Cooke revealed the news that she signed her first record deal to Big Loud Records / Back Blocks Music. Prior to this deal, Cooke had reached major success as an independent artist, gaining over 30 million streams and reaching a TikTok following of 900K+. Another announcement Cooke was able to share with fans was several tour announcements including dates with Jordan Davis, Cole Swindell, and Brett Young. Then finally came the big reveal that Ashley Cooke would be adding Brett Young to her already popular love song, “Never Til Now”.
“Never Til Now” is written by Ashley Cooke and Matt Roy. The original release of “Never Til Now” is part of Cooke’s debut EP, Already Drank That Beer – Side A, released in August of 2021. The song went viral on TikTok and digital streaming platforms, gaining over 46K+ user-generated videos and over 15 million streams.
The combination of these two artists’ incredible vocals brings the song to an entirely new level. To one where two people’s lives changed in the same way on a night they just so happened to walk into the same bar and prove each other wrong about a kind of love they never thought was possible. This song is about falling in love when you least expect it, and the story is made even more special when two people who were in the same place in life find each other and change everything about what you thought you wanted.
The beautiful track landed Cooke her very first song to go to country radio. If that’s not enough, Cooke received the exciting news that her and Young would be performing the duet on the hit show, ABC’s The Bachelorette. Watch the full performance of “Never Til Now” on Monday, July 18th’s episode of The Bachelorette, here. Learn more about Ashley Cooke and her journey to country music in our spotlight interview, here.
“I never wanted to tap my brakes // I never wanted to settle down // I was always one foot out the door // I never thought about turning around // I never saw myself with a white picket fence dug into the ground // Never Til Now”
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“Never Til Now” is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.