Newly signed Big Loud Records artist, Ashley Cooke adds Brett Young on the new rendition of her song “Never Til Now”, out now April 1st. Listen to the brand new track below.
In a week of several major announcements for rising star, Ashley Cooke, a collab with Brett Young is only a piece in the puzzle for all of the exciting things happening for the artist right now. Just after she left our Babes, Booze, and Brunch event in NYC on March 20th, Cooke started teasing major news that was coming her way in the next couple of weeks.
First, and perhaps the biggest of the slew of announcements, was the news that Cooke signed her first deal to Big Loud Records / Back Blocks Music, making this new release her first as a signed artist. Prior to this deal, Cooke had reached major success as an independent artist, gaining over 30 million streams and reaching a TikTok following of 900K+. Another announcement Cooke was able to share with fans this week is that she will be joining Jordan Davis on tour beginning in April after she wraps up her run on Cole Swindell’s ‘Down To The Bar Tour’.
On top of all of this, Cooke also revealed that Brett Young would be joining her for a duet on a new rendition of her song “Never Til Now”, written by Cooke and Matt Roy. The original release of “Never Til Now” is part of Cooke’s debut EP, Already Drank That Beer – Side A, released in August of 2021. The song went viral on TikTok and digital streaming platforms, gaining over 46K user-generated videos and over 15 million streams. Therefore, it was only right that Cooke and Young announced their version of the song on TikTok this past Sunday, where they also gave fans a little taste of the new track.
The combination of these two artists’ incredible vocals brings the song to an entirely new level. To one where two people’s lives changed in the same way on a night they just so happened to walk into the same bar and prove each other wrong about a kind of love they never thought was possible. This song is about falling in love when you least expect it, and the story is made even more special when two people who were in the same place in life find each other and change everything about what you thought you wanted.
“I never wanted to tap my brakes // I never wanted to settle down // I was always one foot out the door // I never thought about turning around // I never saw myself with a white picket fence dug into the ground // Never Til Now”
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“Never Til Now” is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.