Kindness Isn’t Canceled Spotlight: Whiskey Jam Becomes Risky Jam

It has been a tough few weeks for Nashville, for the country, and for the world. Small businesses are struggling to stay afloat, people are trying to rebuild their homes, many Americans are losing their jobs, and we are all forced to stay in as we fight through this pandemic. Despite all this turmoil, beauty and kindness have remained.

We decided to flip the script and shine our spotlight, while we can, on some of the kindness that we have witnessed from others because Kindness Isn’t Canceled. To grab your exclusive shirt, click here.

Whiskey Jam, a popular celebration of music that takes place in Nashville’s midtown area every Monday and Thursday night, is not letting the effects of COVID-19 keep them from bringing people together through the power of music. After launching nine years ago, Whiskey Jam has hosted household names like Thomas Rhett, Luke Combs, and Dierks Bentley, as well as rising artists, breaking into the country music scene.

Since going out is no longer an option, and Whiskey Jam has to be postponed, the creators came up with a brilliant idea, Enter: “Risky Jam.”

Hosted by Whiskey Jam’s Founder, Ward Guenther, Risky Jam is a live-streaming event that happens via Instagram every Monday and Thursday night. The interactive show brings together various country artists video-calling into the show, chatting with Ward about how they’re navigating life in this current situation, what they’re working on and more. Each artist plays some music and both the host and musical guest will often take to the comments, calling out fans, answering questions and taking requests.

The lively show brings country artists across the genre and their music straight to your screen, enabling fans across the world to tune in and get a sneak peek of just how special Whiskey Jam and it’s “Jam Fam” is. Music brings people together, and this is the perfect event to remember that.

Previously, the platform has hosted the likes of Lee Brice, Riley Green, Lauren Alaina, among others, but this week there will be a special tribute to the late and great, Joe Diffie. In a special titled ‘Diffie Jam,’ stars like Travis Denning and Chris Lane will pay tribute to the legendary country musician. The live event starts tonight, Tuesday, March 31st at 9PM EST on the @whiskeyjam Instagram.

A silver lining of all this chaos and confusion has come in the form of music and our access to it, so we hope you enjoy this story, as much as we enjoyed sharing it. We want to thank Whiskey Jam and it’s creators for working so hard to continue to lift our spirits along with so many fans across the world through music.

Know somebody spreading incredible acts of kindness during these difficult times? E-mail us at: [email protected].

We look forward to continuing to keep bringing you more stories that remind us that Kindness Isn’t Canceled. Join us in our campaign, and buy yourself a t-shirt here. As always, we appreciate your support of  NYCountry Swag.





The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. A portion of sales from each purchase is donated to different foundations that support our heroes. We are dedicated to honoring their service and remembering their sacrifice.


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