NYCS 2018 Artist to Watch Where Are They Now: Brandon Lay

Brandon Lay

Here at New York Country Swag, we pride ourselves on being tastemakers, finding and championing new and up-and-coming artists and introducing our followers to the best of the best of the rising acts. Back in January of this year we named the 10 artists below in our “Artists to Watch in 2018” and we are proud to say, we know rising talent before they make it big. Someone to add to your watchlist is Brandon Lay.

It was just over a year ago newcomer Brandon Lay’s song “Speakers, and Bleachers, & Preachers” got added to Spotify’s New Country Playlist, which changed the whole course his career was on. Accumulating over 44 million streams and counting, Lay caught the industry’s attention. Quickly joining fellow labelmate, Kenny Chesney, on his 40 date stadium tour, Lay had quite the summer touring around the country gaining more fans than ever. Being his first tour on a bus, playing HUGE crowds, and getting to open up for Old Dominion, Thomas Rhett and Chesney himself, Lay learned the ropes of being on tour from some of the best.

Lay has released songs in pairs first being “Speakers, Bleachers, & Preachers” alongside “Let It”. Then came “Break Down On Me” and “Wilder Horses.” “Wilder Horses”, “Let It”, and “Break Down On Me” have not been released to country radio so they are not as well known to some. With that being said these three songs have racked up nearly 9 million streams combined. Fans are in love with Lay’s ability to create infectious songs with his soft vocals and insightful lyrics.

Lay just released his newest song “Yada Yada Yada” almost three years after he originally wrote it in 2015. The new song highlights his ability to find catchy melodies to add to those smooth vocals. The song explains a couple’s hope for a night in together despite their friends trying to convince them otherwise. On top of a full band song, Lay also released a stripped down acoustic version as well. Both tracks are racking up streams and airtime on the radio. With its release earlier this month, “Yada Yada Yada” was the Number 1 most-added song at country radio across the country.

There are no signs of Lay’s success stopping anytime soon. He is a newcomer that has shaken everyone with his quick and successful rise to fame. We hope to see him add more tour dates soon in the coming year as well as some new music. If the pattern continues, fans will be getting a new song very soon! Keep up with Lay on all his socials and streaming platforms to be the first to know when he drops new music!


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