Although happily married, celebrating the recent birth of his son, Ryan Hurd is one of the best at emoting on a breakup track. Released today, “Every Other Memory” celebrates the vivid pictures one holds on to after a meaningful relationship has come to an end.

“‘Every Other Memory’ just feels like such a nostalgic track,” said Hurd in a recent press release. “It’s so cool because it feels like each line in the song is almost like an emoji. It’s a feeling and it’s a picture that you can just really grab onto. The way the words came out, it just felt like each picture was really amazing.”

The midtempo jam starts off with specific recollections of the first love feelings, where certain smells or songs bright you right back to that moment. Hurd co-wrote “Every Other Memory” with Nathan Spicer and Cole Taylor and throughout the song, there are incredible displays of clever wordplay and imagery such as “…and even though it’s over, you’re still playing hard to forget” and “Every other memory is you and me, wrapped up in the summer, there will never be another”.

Hurd’s delivery only adds to the nostalgia, his voice infuses the struggle of getting over someone. “Every Other Memory” is the first taste of new music from the singer-songwriter since his Platonic EP which was released late last year.

To keep up with Ryan Hurd follow him on Twitter, Instagram, and Facebook.

“Every Other Memory” is now available everywhere you stream or buy music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist.

—————

SHOP THE HERO COLLECTION

The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. A portion of sales from each purchase is donated to different foundations that support our heroes. We are dedicated to honoring their service and remembering their sacrifice.