Introducing King Calaway: Behind-the-Scenes of NYCountry Swag

Wednesday (Jan 23.), New York Country Swag teamed up with BMG/BBR Music Group to promote their brand new artist, King Calaway. NYCS was tasked with filling up a New York City venue for an exclusive showcase and the first ever King Calaway show for fans. The real test of course was that at the time, the band had not yet released music nor had they played for a public audience. Normally, the NYCS team could share music or video clips and say ‘Hey, if you like this song, come to this show’… but this time that was not the case. NYCountry Swag had the confidence that the audience we have built over the past three years trusted our taste and judgment in music and in new artists and would come to the showcase unaware of what they would get to experience.

After ten days of promotions, New York Country Swag received over 500+ unique entries across all social media platforms from country music fans hoping to win their way in to our exclusive showcase event. A true testament to what we have built! We successfully filled the room at New York City’s Bowery Electric to max capacity with over 200+ people including both fans and guests from reputable outlets like Billboard, Rolling Stone, Vevo, Music Choice, TJ Martell Foundation, Nash FM and more.

From the show announcement to the night of the show, King Calaway saw a jump in socials gaining over 600+ followers. Two days after the show, King Calaway released their self-titled debut EP and received 20k+ streams in the first 24 hours.

Check out the video above for a fun look into some of the behind-the-scenes shots from the exclusive event.

Click Here for a full recap of the special night. For more information on King Calaway, please visit and be sure to follow them on Facebook, InstagramTwitter and Spotify.

Got something coming up and want to partner with NYCountry Swag? Contact us for all inquiries, advertising, and event requests at: [email protected].


King Calaway

King Calaway with NYCountry Swag’s Stephanie Wagner and Christina Bosch




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