Who Is Jordan Rowe? The Story Behind His Journey to Country Music

After releasing his debut track to the world, “Good For Nothin'”, newcomer Jordan Rowe spoke with NYCountry Swag about his backstory and his journey to Nashville. Read more about him below.

Jordan Rowe


As always, our Swag Spotlight this week features a rising artist that our team thinks our readers will love. Jordan Rowe, south Georgia native grew up singing in church much like many country stars however when we discuss in a recent chat about the artists that have influenced his life and his career, we don’t hear the usual ‘Johnny Cash’, ‘Merle Haggard’ or ‘George Strait’. Rowe laughs when saying that he recalls being most influenced by early Luke Bryan music, something that is refreshing to hear. He attended the University of Georgia and started performing as an opening act for artists around Athens, spending his summers in Nashville writing and interning at River House records before making the permanent move in June of 2019.

Since his move, its been a whirlwind of accomplishments including being signed to River House in partnership with Ashley Gorley’s publishing company Tape Room Music. “To have the opportunities that I’ve had so quickly, its such a blessing and that is all credit to God and his plan. I pray for opportunities to come and try to make the most of them when I get them, working really hard, writing so many songs lately and just working as hard as I can at it, being thankful for everything that this happened and soak it in and enjoy it.”

Rowe has also was able to be a part of Luke Combs’ Beer Never Broke My Heart tour last year playing the tailgate shows before opening acts Jameson Rodgers and Morgan Wallen, letting us know that that experience just him and his guitar getting to play for their fans was one of his favorite parts of this journey so far.

In a press release announcing his joint publishing deal, Rowe stated “One of my favorite Bible verses is Proverbs 16:9 which says, ‘The heart of man plans his way, but the Lord establishes his steps.’” and during our chat, we discussed why he wanted to share that verse with the industry. “I was playing a show at the Georgia Theatre a while back, I was opening and a guy who was there owned an apparel company and gave me a box and in that box, he wrote a note to me and wrote that verse on it and I had never read that verse before,” he explains. “I thought it was so cool because I have planted my heart, I want to be a successful singer and songwriter but the Lord is establishing my steps to get there, from that moment on, every setlist I write that verse at the bottom of it because sometimes, I am singing to empty rooms or to people who act like they don’t care at all, but then I can look down at that setlist and say to myself, this might not be the best thing but this is one of those steps to where I want to be and where I am supposed to be.”

His faith in the process and his confidence in his craft, Rowe continues to shape the kind of artist and songwriter that he wants to be. Combining and melding a traditional sound with a freshness found in modern-day country, his debut single “Good For Nothin'” is the perfect way to showcase his versatility and who he is. “Traditional country twang is just where I naturally go, but I also feel like that is what people are longing for right now, that more traditional sound,” he states.

For fans of Luke Bryan, Morgan Wallen, and Jon Pardi will find a brand new favorite artist in Jordan Rowe. Thanking his eclectic taste in music, he understands that listeners today are loving a broad spectrum of genres and he hopes to write and record a cohesive first project over the course of the next year that will showcase all of his musical tastes and introduce his signature sound to country music fans.

Fans can join our Weekly Round-Up e-newsletter here, for the latest in country music and more news about Jordan Rowe releases.

To keep up with Jordan Rowe follow him on Instagram, Twitter, and Facebook.

“Good For Nothin’” is now available everywhere you buy or stream music. Take a listen below and check out more new recently released music here on our ‘New Country Music’ playlist. Be sure to give the playlist a follow for your weekly new country music fix.



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