Today’s artist is an artist you will probably be familiar with if you frequent TikTok. Tayler Holder gained notoriety on the app during the pandemic; however, he is reinventing himself as a country artist. Holder is the real deal, and we urge you to give him a chance if you have not already jumped on the bandwagon.

Growing up in a small town in Texas, Holder recalls loving sports growing up, but also having a passion for music. “I did the whole thing – sports, doing that fun stuff, and I was originally racing motocross […] I was always singing and I loved music, but I didn’t know much about it. My hometown has a population of 3000, no one really made music where I was from, it was just a fun thing around the house.” He later added, “I’m listening to country music or worship music in the car, that’s literally all I listen to, to be honest,” sharing that some of his current favorites are Jordan Davis, Morgan Wallen, and Luke Combs.

Despite really enjoying music, Holder did not really see it as a future career. However, when he found himself in the social media world, he started to think that there maybe was a place for him in the industry. “As I got more into the social media space after I moved out and moved to LA,  and all that stuff, I met a lot of producers and awesome songwriters,” he began. “That helped me meet a lot of individuals and really started the music process, and seeing how I felt actually doing it, and I fell in love with it even more.”

The Turning Point:

For a few years now, Holder has been quietly delving into the music scene, honing his talent, and showcasing how serious he is about country music. Despite his deception, it has not been an easy journey so far.

“Every day we’re still going through the transition,” he shared. “I grew up as this quote-unquote, ‘hot guy on the internet’ and I was making kind of like cringey videos. It’s fun to look back out now, but it does complicate some things and it makes it harder to be taken seriously not only as an artist, but as a country artist because country fans are very serious about country music.” He added, “I want people to believe that I’m serious and really listen to my music and love it, but it definitely is a process, coming from being this TikTok kid.”

Despite the obstacles, Holder has received love for his music from the get-go from his loyal fans. “It was kind of crazy, the first thing I think I did […] I finally posted a video of me doing a cover of a Tate McRae song on TikTok, and I posted it maybe 2 years ago and it blew up. I was so nervous to post it and it actually blew up and got a lot of great feedback on it.”

This moment and several others helped to give Holder the confidence to pursue his dream, including writing his own music as a country artist. “I’ve always loved the idea of songwriting, and I’ve always sat around and put my input in here and there, but I was always pretty nervous, I actually have really bad stage fright,” he told us. “Over the last three years of sitting in and watching a bunch of people and how they work and figuring out the process, I learned a lot and I started to do a lot of my own writing, and I still to this day, write all of my own songs. I usually just have me and a buddy with me and we bounce off one another.”

Today:

Now, Holder is ready to take it up to the next level, promising more and more music to come this year. “Every time I write I’m getting better and every new song that I write is my new favorite song,” he shared. “The music that I have coming out is 10x better than anything I’ve released already.”

As Holder grows and evolves, so does his music. Most recently the singer-songwriter put out a love song called, “Marry You.” Written by Holder with Ben Williams, Christian, and Brody Clementi (CB30), the song expresses what it is like to fall head over heels for someone. “It’s a wedding song, it’s a first dance song. It’s meeting that individual,” shared Holder. “At the time I wrote the song, I had this really awesome person that I met, it’s like whenever you meet them, it’s love at first sight. […] It’s like basically saying one day I’m going to get on one knee and marry this girl.”

While “Marry You” may be the beginning of new music for Holder, fans can expect the evolution to continue. According to the singer, “This year, I’m looking to put out 2 to 3 times the amount of music that I put out last year, and I’m planning on doing a couple of shows this year too.”

Whether you are already a fan or a skeptic, we encourage you to give Holder the benefit of the doubt because his passion sure lies in the country music world.

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