If you didn’t love Brantley Gilbert before, you’ll fall head over heels for him now. Gilbert just announced his 2020 Fire’t Up Tour, and this is not your regular run of the mill tour. Not only does he have back-to-back Platinum albums and a fanbase across the nation, but he also has a heart for leading and service.
Partnering with local farmer heroes to celebrate and boost local communities of the tour, Gilbert has set a standard for the way the music industry manages itself. No more selfless indulging but instead taking care of the places the artists visit, creating connections and giving back to thousands of people across the nation. He has partnered with Farmer Veteran Coalition (FVC), an organization helping veterans pursue careers in farming, to purchase products for catering all along the tour. These veterans and farmers are the backbone of the United States and supporting and thanking them is Gilbert’s goal for this endeavor.
“A first for a Country music tour, Gilbert’s tour catering partner, Taste Event, will work with local farmers in 25 cities-and-counting on his 2020 tour to create a farm-to-catering approach for the tour’s footprint. Farmers, and their families, furnishing the food are invited to share their stories, dine with the tour, meet Gilbert, and stay for the show.” – BMLG Records
If that doesn’t warm your heart, another partner for the tour, Musically Fed, will aim to distribute excess food each night to organizations providing meals to the homeless, hungry, and food insecure.
We live in an interconnected world, with millions of struggling people, but the heart and strength of the country music industry has shown that we are a people that help each other in times of need, and can overcome any obstacle while enjoying the music we love. Brantley Gilbert is making an impact with his choices for the tour, an action that does not go unnoticed. Catch him on any of the cities on tour and celebrate the heart and love of this country.
UPCOMING FIRE’T UP U.S TOUR DATES
1/30 Moline, IL
1/31 Highland Heights, KY 3/21 Tacoma, WA
2/1 Salem, VA
2/6 Green Bay, WI
2/7 Minneapolis, MN 3/28 Las Vegas, NV
2/8 Milwaukee, WI
2/13 Greensboro, NC
2/14 Louisville, KY
2/15 Chattanooga, TN 4/23 Florence, SC
2/20 Evansville, IN
2/21 North Little Rock, AR
2/22 Tulsa, OK
2/27 Toledo, OH
2/28 Youngstown, OH 5/2 Grand Forks, ND
2/1 Pikeville, KY
3/19 Nampa, ID
The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. A portion of sales from each purchase is donated to different foundations that support our heroes. We are dedicated to honoring their service and remembering their sacrifice.
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