Photo Credit: Tara Bone Photography

You may recall our next Swag Spotlight, Sundance Head as the winner of season 11 of The Voice back in 2016. Growing up in Porter, Texas about twenty miles north of Houston, his father was in the music business so he grew up around musicians, never really knowing that people had other jobs other than playing music. “It was more of like a lifestyle, I wrote songs because everyone I knew wrote songs, played guitar because everyone around me playing guitar,” Head says. In order to pay the bills, he took a job in construction which allowed him the freedom to work outside, listening to the radio all while keeping his musical dreams on the back burner.   When his girlfriend at the time suggested he try out for American Idol. Making it to the top 13, he learned a lot about the television competition process during that time. “I didn’t know myself as an artist and I wasn’t a great vocalist at the time. I didn’t realize that you needed to have a strategy,” Head explains.

After working an office job for five years after American Idol, he got sick of sitting at a desk and decided to try his hand once again in the music industry. He started up a band and they played every bar and venue they could in Texas, cutting their teeth and honing their craft.  When that same girlfriend who now was his wife suggested that he try out for another television competition, he was skeptical. “I said that’s the last thing I want to do is do that, it’s taken us four-five years to prove ourselves to Texas Radio, if we go do that and it doesn’t work out, I can’t come back to Texas,” he explains. “They look at that like you are selling out, they don’t always understand that you are just trying to do what it takes to pay your bills.” He does think that that mentality is changing, however, with the help of artists like Cody Johnson and Aaron Watson. “We’ve cultivated this great sound down here, why should we just keep it here”.

Taking one more chance, with more experience under his belt he tried out for The Voice, making it on to Team Blake and eventually going all the way to win the season. Since then, he has been on tour, performing over 280 dates last year alone, especially opening for Blake Shelton for his arena tour. When discussing what he learned from touring with Shelton he explains that the main takeaway is, always be yourself, be true to who you are and people will respect you for that. “Blake is so good at singing to 80 thousand people but he makes each individual there think that he is performing the show for them personally,” he says.