NYCountry Swag’s Hero Collection Goes Orange for Leukemia Awareness


One of the most rewarding things we have had the opportunity to do with the NYCountry Swag brand is creating a line of products that directly support our heroes. Originally inspired by the men and women of the Fire, Police and Military Departments, The Hero Collection allows us to help make a small difference, not only by encouraging fans and artists to wear the gear to show their support but also by donating a portion of all sales to different charities and foundations that assist our heroes across the country.

It’s important to us that we use our platform to raise awareness and spotlight different organizations that fund our every day heroes.

During the month of September, NYCountry Swag’s Hero Collection is going orange to honor Cohen Children’s Medical Center in support of Leukemia Awareness Month.

We are offering exclusive ‘Orange Line’ swag for a limited time, and with each purchase from our Hero Collection, we will be donating a portion of all sales to Cohen Children’s Medical Center in honor of our dear friend, Anna O’Connor.

Anna was diagnosed with leukemia in 2010, spending much of her childhood years at Cohen Children’s. This April marks 7 years of remission for Anna! For the past 6 years, like a true hero, each holiday season Anna and her family host an annual toy drive to collect toys to give back to the hospital, continuously spreading her love, strength, and support to children fighting the disease.

Help us help Anna by raising awareness and support by purchasing and wearing your Orange Line Swag from our Hero Collection and let’s help Cohen Children’s Medical Center continue to provide world-class care and discover new ways to treat cancer and other serious illnesses.

Click Here to View the Orange Line Collection & Shop

+ Don’t miss our Facebook Live Shopping Event on Wednesday, 9/25 at 8PM where we will go live on our Facebook page to debut some of the new products, offer exclusive discounts, giveaways + free shipping! ‘Like’ our Facebook Page here and tune in Weds, 9/25 at 8PM.

To learn more about Cohen Children’s Medical Center or to donate directly, visit




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