NYCountry Swag x Luke Pell: The Hero Collection


The Hero Collection by NYCountry Swag is inspired by the men and women of the Fire, Police and Military Departments across the country. We are dedicated to honoring their service and remembering their sacrifice.

Each month a portion of sales from this collection is donated to organizations & charities affiliated with fire & police departments nationwide to raise awareness by supporting and spotlighting their stories. During the month of July 2018, We partnered with country artist, Luke Pell to raise $313.42 for his choice Organization of the Month: Wounded Warrior Project.

Read more about this organization below & Click Here to read more about our current Organization of the Month.



This month we’ve teamed up with country artist, Luke Pell to raise money and awareness for his choice Organization of the Month: Wounded Warrior Project



Wounded Warrior Project is a nonprofit organization whose mission is to honor and empower wounded warriors. WWP offers free programs and services to hundreds of thousands of warriors and family members. These programs directly connect warriors with each other and their communities; serve them by offering resources designed to meet their greatest needs; and empower them to live life to the fullest. Warrior families and caregivers are provided comfort, care, and education to help support the recovery of their injured service member. All programs are provided free of charge.

Now through the end of July, 10% of all sales from our Hero Collection will be donated to WWP and the wounded service members WWP proudly serves. You can shop the collection here. Thank You in advance for your support. We hope that we can continue to pay it forward!


Click Here to Purchase Yours Now

Thank You for your support!  – Team NYCS



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Top 10 NYCountry Swag Moments of 2017 – #6: The Hero Collection Launch…

Rolling through our Top 10 New York Country Swag Favorite Moments of 2017, we come to #6: The Hero Collection Launch. 

One of our proudest moments of 2017 was rolling out a brand new line of merchandise called, The Hero Collection. The Hero Collection by New York Country Swag is a line of merchandise inspired by the men and women of the Military, Fire & Police Departments across the country. We are dedicated to honoring their service and remembering their sacrifice.

The blue line supports our police departments, while the red supports fire departments. Our camo flag design supports the military. Various versions of the designs are available on different styles of hats including flexfits, ballcaps and snapbacks. As well as graphics printed on our pullover hoodies.

Each month, we donate 10% of each sale from this collection to different organizations and foundations affiliated with fire & police departments nationwide. After our launch in May 2017, we raised funds for several organizations like The FDNY Captain Timothy Stackpole Foundation, ANSWER THE CALL – New York Police & Fire Widows’ & Children’s Benefit Fund, Building Homes For Heroes and Team Rubicon

NYCS Frankie Ballard

Our favorite part of having our own country music inspired merchandise is seeing our followers rockin’ their swag and being tagged in pictures.  Knowing we had an impact by donating to these incredible charities while sporting American pride and supporting our Heroes makes this line even more special.  To grab your own New York Country Swag gear and pieces from our Hero Collection shop here. 

We are looking forward to adding new designs to this collection in 2018 and working with different foundations to help share the stories of our Heroes.

For more of our favorite moments of 2017, make sure to be following us daily as the countdown continues!


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– Team NYCountry Swag