Country music platinum breakout group LANCO won the hearts of music lovers everywhere with their smash hit “Greatest Love Story,” and are doing it again with their top 25 (and rising) single “Born to Love You,” off their debut album, Hallelujah Nights.
The music video for “Born to Love You” dropped last Friday, August 3rd streaming across all platforms with already over 50,000 views on YouTube alone. The video chronicles the picturesque, story-telling lyrics in a whirlwind journey, as the band is showcased in meaningful places across the United States that are meant to depict the towns the group members are from.
Frontman of LANCO and co-writer of “Born to Love You,” Brandon Lancaster shared in a recent press release: “As we continue to travel the world as a band we’ve been given a glimpse into how many people, places, and cultures there are. With that in mind we wanted a music video that emphasized the idea in this song of just how amazing it is that out of all those places and people, two people can come together and find love.”
In other words, LANCO wants their fans to know that regardless of where you are from or what stage you are at in life, two people that are meant to be together, will do everything to be together. Leave it to LANCO to utilize their music videos to elevate their already touching lyrics.
New Yorkers get your tickets to see the Mountain High Tour and catch LANCO open for Dierks Bentley with Brothers Osborne at the iconic Madison Square Garden in New York City on Saturday, September 8th. Tickets and more information available here.
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