NEW YORK COUNTRY SWAG REBRANDS AS COUNTRY SWAG TO REFLECT NATIONAL REACH
Founder Stephanie Wagner announces promotions and new hires at Country Swag as the company celebrates six years as the go-to source for country music in NYC and beyond
New York Country Swag, the company specializing in events, merchandise and entertainment news, has rebranded as Country Swag, effective immediately. The rebranding is announced in conjunction with the promotion of Erica Zisman to content manager, the hiring of Lauren Davidson as on-air host, and the transition of Alexa Ebner to the newly created position of sales manager.
Country Swag was launched in Dec. 2015 by Stephanie Wagner and has established itself as the go-to source for country music in NYC and beyond. In the six years since the company’s inception, Country Swag has hosted events with Russell Dickerson, hit-writer Nicolle Galyon, Teddy Robb and many more.
“New York City went 17 years without a local FM country radio station, so growing up here country music was not very prevalent in my life,” shares Country Swag founder Stephanie Wagner. “As I got older and started discovering more from the genre, I realized that there were many other like-minded fans who were eager for more country music in NYC. In an effort to be a resource for country fans, I created Country Swag– to provide events to go to, to alert them of shows heading our way, and to help them discover new artists. Since our launch, we’ve grown far beyond our home base in New York City and I’m very proud of the national reach we have obtained. Our merchandise ships daily across the country and each and every day we are hearing new stories of country music fans discovering new artists or new music directly from our platform.”
In addition to their devotion to showcasing Country music’s rising talent, Country Swag is also known for their unique clothing brand designed with modern-day Country music fans in mind. Country Swag recently teamed up with New York’s Country 94.7 and Walker Hayes to feed frontline workers during the pandemic through the profits from Country Swag’s ‘Kindness Isn’t Canceled’ tee. Additionally, through the sales of their ‘be kind’ beanies, Country Swag was able to donate knit hats to the homeless during the holidays, in partnership with Teddy Robb.
“One of the things I am most proud of is how loyal and dedicated our audience is,” continues Wagner. “Because of them, we’ve been able to raise funds and awareness for several organizations over the years through our merch collabs and artist partnerships. We’re announcing our next project very soon and are really looking forward to using our platform to continue to help make a difference while also bringing country music fans together.”
For more information, visit CountrySwag.com and keep up with them on Instagram, Twitter and Facebook.
Sign up for Country Swag’s e-newsletter here, so you don’t miss any upcoming announcements.