The Hero Collection by NYCountry Swag – August


The Hero Collection by New York Country Swag is inspired by the men and women of the Fire & Police Departments across the country. We are dedicated to honoring their service and remembering their sacrifice.

10% of each sale from this collection is donated to different organizations and charities affiliated with fire & police departments nationwide. During the month of August 2017, We raised money for The Steve Belson Memorial Scholarship Fund.



Steve Belson was a surfer, a Rockaway Beach Lifeguard and a proud member of the FDNY. On September 11, 2001, Belson lost his life in the World Trade Center. The life of Steve Belson was celebrated on Saturday, August 5th with the 16th Annual Steve Belson Memorial Ocean Swim and Music Festival.

The event not only honors Belson, but serves as a fundraiser for fellow lifeguards as all money raised awards participating lifeguards with scholarship opportunities. The event kicks off on Beach 92nd Street with a half mile ocean swim, followed by live music at Bungalow Bar. During the event, New York Country Swag popped up at Bungalow and sold items from our Hero Collection, where a portion of sales was donated to The Steve Belson Memorial Scholarship Fund. New York Country Swag extended this initiative and donated 10% of all sales from, during the month of August, to this fund.

In addition, we added a Limited Edition Orange Line Ball Cap to our Hero Collection, dedicated to Steve Belson.

New York Country Swag is proud to support The Steve Belson Memorial Scholarship Fund. You can help us, by purchasing and representing from our Hero Collection. Our goal with this collection is to help expose the daily heroism of our first responders.

Click Here to Purchase Yours Now

Thank You for your support!  – Team NYCS




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